PRIVACY POLICY – Be Allways Ready, LLC – Effective Date: May 9, 2026

Be Allways Ready, LLC (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share and protect your personal information when you visit BeAllwaysReady.com (the “Site”), register for events, enroll in a Membership, or otherwise interact with our services.

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information in the following ways:

1a. Information You Provide Directly

• Name, email address, phone number and billing address when you register for an account, RSVP for an event or enroll in a Membership
• Payment information processed securely through Square (we do not store full payment card details on our servers)
• Health or fitness-related information you voluntarily provide when completing intake forms or liability waivers for paid programs
• Messages, inquiries or feedback you submit through contact forms or direct email
• Content you post or share on the Site including photos, comments or testimonials

1b. Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, pixels and similar tracking technologies, including:

• IP address, browser type, operating system and device identifiers
• Pages visited, time spent on pages, links clicked and referring URLs
• General geographic location based on IP address
• Cookie identifiers and session data

1c. Information Collected Through Third-Party Tools

We use the following third-party platforms that may collect or receive data in connection with your use of the Site:

• Google Site Kit (including Google Analytics, Google Search Console and Google Ads): collects site usage data, traffic sources and user behavior for analytics and advertising purposes
• Meta Pixel: tracks website visits and user actions to support Meta advertising campaigns on Facebook and Instagram
• Klaviyo: collects email and SMS engagement data including opens, clicks and unsubscribes to manage our marketing communications
• HubSpot: collects contact and interaction data to support customer relationship management and marketing automation
• Square: processes payment transactions securely for paid events and Memberships

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process event registrations, RSVPs and Membership enrollments
• To process payments and send transaction confirmations
• To send event reminders, scheduling updates and operational communications
• To deliver email and SMS marketing communications you have opted into, including promotions, wellness content and Company news
• To manage our customer relationships and respond to inquiries through HubSpot
• To analyze Site traffic and user behavior through Google Analytics and related tools to improve our content and services
• To run targeted advertising campaigns on Google and Meta platforms
• To comply with legal obligations and enforce our Terms of Service
• To protect the safety and security of our users, staff and events

3. Cookies and Tracking Technologies

We use cookies, pixels and similar technologies to enhance your experience on the Site, analyze usage patterns and deliver relevant advertising. Here is a breakdown of the types of cookies we use:

3a. Essential Cookies

These are required for the Site to function properly. They enable core features like account login, shopping cart functionality and event registration. These cannot be disabled without affecting how the Site operates.

3b. Analytics Cookies

These cookies allow us to understand how visitors interact with the Site. We use Google Analytics (via Google Site Kit) to collect anonymized data about page views, session duration, traffic sources and user flow. This data helps us improve the Site experience.

3c. Marketing and Advertising Cookies

We use the Meta Pixel and Google Ads tracking to measure the effectiveness of our advertising campaigns and to show relevant ads to users who have visited our Site. These cookies track your interactions across websites and platforms.

3d. Functional Cookies

These cookies remember your preferences and settings to provide a more personalized experience, such as remembering your location or language preferences.

3e. Managing Your Cookie Preferences

When you first visit the Site, you will be presented with a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can update your cookie preferences at any time through the cookie settings link in the Site footer.

Please note that disabling certain cookies may affect the functionality of the Site and the relevance of any advertising you see.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

4a. Service Providers

We share data with trusted third-party vendors who help us operate our business and deliver our services. These include:

• Square: for payment processing
• Klaviyo: for email and SMS marketing delivery
• HubSpot: for CRM and marketing automation
• Google: for analytics, search and advertising services
• Meta: for advertising and audience targeting on Facebook and Instagram

Each of these providers is contractually obligated to protect your data and use it only for the purposes we direct.

4b. Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal process, including a subpoena, court order or government demand.

4c. Protection of Rights

We may share information when we believe in good faith that disclosure is necessary to protect the rights, property or safety of Be Allways Ready, LLC, our users or the public.

4d. Business Transfers

In the event of a merger, acquisition or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify affected users via email or a prominent notice on the Site prior to any such transfer.

5. Email and SMS Communications

5a. Email

We use Klaviyo to send marketing emails. By providing your email address and opting in, you consent to receive communications about events, wellness content, Membership updates and promotions. You may unsubscribe at any time using the unsubscribe link in any email or by contacting us at hello@BeAllwaysReady.com.

5b. SMS

By providing your mobile number and opting in to SMS communications, you consent to receive text messages from Be Allways Ready, LLC. Message and data rates may apply. Message frequency varies. To opt out, reply STOP at any time. For help, reply HELP.

We do not share your email address or phone number with third parties for their own independent marketing purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain your account, comply with legal obligations and resolve disputes. When your information is no longer needed, we will securely delete or anonymize it.

You may request deletion of your account and associated data at any time by contacting us at hello@BeAllwaysReady.com. Please note that certain information may be retained as required by law or for legitimate business purposes such as fraud prevention.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: request a copy of the personal information we hold about you
• Right to Correction: request that we correct inaccurate or incomplete information
• Right to Deletion: request that we delete your personal information, subject to legal retention requirements
• Right to Opt Out: opt out of marketing emails, SMS communications or certain data uses at any time
• Right to Data Portability: request your data in a portable format where technically feasible

7a. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete your personal information, the right to opt out of the sale or sharing of your information and the right to non-discrimination for exercising your privacy rights.

We do not sell personal information as defined under California law. To exercise any of your California privacy rights, please contact us at hello@BeAllwaysReady.com. We will respond to verified requests within 45 days.

7b. Submitting a Privacy Request

To exercise any of the rights listed above, please contact us at hello@BeAllwaysReady.com with the subject line “Privacy Request” and a description of your request. We may need to verify your identity before processing your request.

8. Children’s Privacy

The Site and our services are not directed to children under the age of 16. We do not knowingly collect personal information from anyone under 16. If you believe a minor has submitted personal information to us without parental consent, please contact us immediately at hello@BeAllwaysReady.com and we will take steps to remove that information promptly.

9. Data Security

We take the security of your personal information seriously and implement reasonable technical and organizational measures to protect it against unauthorized access, alteration, disclosure or destruction. These measures include SSL encryption on the Site, secure payment processing through Square and access controls on systems that store your data.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

10. Third-Party Links

The Site may contain links to third-party websites or services that are not operated by Be Allways Ready, LLC. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites. We encourage you to review the privacy policy of every site you visit.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the Effective Date at the top of this page and notify active members or registered users via email where appropriate. Your continued use of the Site following any changes constitutes your acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed of how we are protecting your information.

12. Contact Us

If you have any questions, concerns or requests related to this Privacy Policy or our data practices, please contact us:

Be Allways Ready, LLC 707 10th Ave, San Diego, CA 92101 hello@BeAllwaysReady.com 619-919-2218

We are committed to handling your information with care, transparency and respect. Thank you for trusting Be Allways Ready, LLC.